Email marketing campaign for gender holidays
With TEMED clinics
About the client
Temed has 12 clinics in 7 cities. It’s main specialisations are neurology, physiotherapy and orthopedics. Temed clinics apply innovative approaches to make back pain treatment effective and personalized.
The client’s need
Ahead of gender-related holidays, client planned the email campaign in order to stimulate appointments during holiday season. The email should have included congratulations on the holiday and a promo code for activation through a CTA on a special landing.
My role
My role was to design emails for 2 gender holidays with proper wording and update design for promo landing page.
Stack
Style guide
Aa
Rubik
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Text 1 | Regular | 18px
Text 1 | Medium | 18px
Text 1 | Regular | 14px
Process
Brief
Understand client’s need
Making proper wording
Design universal layout
Design mockups
Landing
Landing redesign
Design pop-up
Test
Testing emails
Production
Landing update implementation
23rd February campaign
8th March campaign
